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In an effort to increase foot traffic, business patronage and overall economic growth throughout our downtown core – while integrating strategies for more sustainable parking and enforcement operations – the City of Hermosa Beach is currently implementing a comprehensive ‘Pilot Parking Program’ through Dec. 15th. This 90-day program is comprised of three components:

 

    1)  Free daytime parking on select meters throughout the City's downtown between 11AM - 2PM, M-F. (Meters offering the free parking include all on-street credit-card operable 'smart' meters along Pier and Hermosa Avenues).

 

    2)  Expansion of 'smart' meter technology in the City via a trial of two industry-leading versions of parking meters (the Duncan 'Liberty', and IPS 'M5'). The side-by-side comparison of these meters offers staff and the public the opportunity to interface with these and ultimately provide valuable input as the City moves towards upgrading coin-only street meters. (To provide your input regarding these meters, please take our brief survey by selecting the 'surveys' tab above).

 

    3)  Implementation of 'Demand Pricing' (flexible hourly rates) throughout select lots and streets in the downtown area between the hours of 8PM - 12AM/2AM. 

 

We want to hear your constructive feedback regarding these components. Please be as specific as you can in your responses/recommendations. We will then aggregate the input collected and share with City officials as part of a larger presentation.

 

For a walking map of free parking locations click here.  For more information about the pilot parking program, component specs and revenue forecastings, check out our Pilot Parking Staff Report.

Questions? Please email: ndeanda@hermosabch.org

Considering the free daytime parking component on select meters throughout the downtown (M-F, 11AM - 2PM):

Have you frequented downtown Hermosa Beach more often during daytime hours as a result of the free parking? Please explain why, or why not.  

 

8 Responses

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Jim Sullivan over 5 years ago

No, I have not come to downtown HB because of free parking. I live in town but work elsewhere. My question: will the parking revenue not received due to the program be offset by increased sale tax revenue or other increased revenue? If not, it's not a good plan.

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Nico De AndaScaia, Assistant to the City Manager admin over 5 years ago

Hi Jim! Thanks for your valuable input - these are precisely the type of issues we must be cognizant of in planning for long-term, sustainable parking strategies. In response to your question: the City is currently implementing 'Demand-Based' pricing on select meters during night-time hours. In addition to testing flexible pricing models (an approach used in cities such as San Francisco and Los Angeles), a primary purpose of this component is to recoup the estimated $22,416 of lost parking meter revenues associated with the program's free day-time parking (11-2pm, M-F). Following approval by the City Council and in-tune with Coastal Commission guidelines, hourly meter rates have been raised by $0.50/hr on select street/lot meters in the downtown after 8pm - for the duration of the 90-day pilot program (all rates return to normal on Dec. 15th). This slight increase in the hourly rate is predicted to completely offset all estimated meter losses associated with the free parking. We will be evaluating to what extent this holds true, what other future options are available to the City in this regard and how these components are being received by the public - as part of this pilot program. For a more in-depth financial break-down, I invite you to reference the full staff report (linked above). It'll certainly be interesting to see what constructive feedback our residents have in regards to these three components, so keep the comments coming!

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Jim Sullivan over 5 years ago

Thanks, Nico. How is city measuring whether free meter program is achieving its objective of increasing the number of people coming to downtown HB and, it is hoped, spending their money. Or is the objective simply to slowly raise meter rates as the way to increase revenue. Also, does the program measure whether demand pricing at the meters decreases the number of cars parking and correspondingly decrease the number of visitors who will be spending their money. Is the city going to survey who comes to downtown HB after 8:00 PM and why they come? My guess is they come for Pier Plaza.

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Jim Sullivan over 5 years ago

Nico, I understand a $0.50 per hour increase may seem modest but it is a 40% increase over the current $1.25 per hour rate. However, those parking may not notice or care, especially if they are from out of town. I'm curious about the reaction of residents. Will a 40% increase deter locals from going downtown?

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Justin Massey over 5 years ago

With the caveat, again, that I have not had the experience of having to find parking to get downtown, my sense is that the cost of parking is not a deterrent or encouragement to come downtown. The real cost is the cost of time in finding a space. I may be wrong in that, but I suspect strongly that the demand-pricing experiment will bear out the fact that people are not terribly concerned about spending a few extra bucks for parking, they just want to be able to find it easily and be able to get in and out of town easily.

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Nico De AndaScaia, Assistant to the City Manager admin over 5 years ago

Justin is absolutely correct. Half-way into the City's Pilot Parking Program, feedback related to demand-pricing rates has been largely positive/indifferent. It's important to note, that in choosing the 8pm-12/2am Demand Pricing time-slot, City staff and representatives from the Chamber worked diligently to both identify a time which would impact local residents the least (avoiding the dinner rush, etc.), while still generating sufficient meter revenues via demand pricing to cover the lost revenues associated with the free daytime parking. However, as this is only a pilot program - and due to Coastal Commission Guidelines - it is important to reiterate that all meter rates will return to normal ($1.25/hr) once the program concludes on Dec. 15th. Although we will be looking at comparative financial data in the coming months to identify the larger impacts of demand pricing, your valuable insight and experiences are crucial to evaluating the impacts on our local residents first-hand. Thank you Jim and Justin for your input!

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Dave Fulton over 5 years ago

Interesting discussion - thanks for staying involved, Nico. I live within walking distance of downtown, and don't really use the silver meters, but I am interested in the hopefully positive impact on business of the pilot program as well as the credit card features of the new meters. Do either of the meters also have the feature where you can request the meter text you before your meter expires to see if you'd like to add time and then allows you to do so using your phone? I've used this function at the Redondo Pier as well as elsewhere. Since this capability is available in the marketplace, and it is very visitor friendly, I feel it's important for the city to consider including this feature in any new meters. Anything that can be done to avoid tickets for visitors who are conscientious and willing to pay the metered rate should be done, in my opinion.

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Nico De AndaScaia, Assistant to the City Manager admin over 5 years ago

Excellent comment, Dave. Mobile-phone/remote-access applications for parking meters is an emerging technology with tremendous benefits (check out a premier example of its success in the City of San Francisco by visiting sfpark.org). To my understanding, both the Duncan and IPS meters we currently have are compatible with these 'remote-pay' applications (at an added cost, of course). The availability, functionality and track record of these meters' mobile-phone modules will certainly be something we consider when choosing new meter stock. Thanks for your input!

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